Destination Brands
Price for Eshop: 1697 Kč (€ 67.9)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.