Cover of Tomas Marttila: Culture of Enterprise in Neoliberalism

Tomas Marttila Culture of Enterprise in Neoliberalism

Specters of Entrepreneurship

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Taylor and Francis

2013

EPub
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248

978-1-136-20879-9

1-136-20879-8

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This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.

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