Cover of Joshua M. Birkholz: Fundraising Analytics

Joshua M. Birkholz Fundraising Analytics

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Wiley

2020

EPub
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978-1-119-78235-3

1-119-78235-X

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Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data with an appropriate focus on donors into actionable knowledge. The result A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

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