Cover of Jeff Korhan, Scott Stratten, Dan Zarrella, Gail F. Goodman: Social Marketing Digital Book Set

Jeff Korhan, Scott Stratten, Dan Zarrella, Gail F. Goodman Social Marketing Digital Book Set

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E-Book information

Wiley

2014

EPub
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978-1-118-84005-4

1-118-84005-4

Annotation

A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.

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