Cover of William H. A. Johnson: Managing Global Strategy

William H. A. Johnson Managing Global Strategy

Developing an Effective Strategy in International Business

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Taylor and Francis

2020

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978-1-00-020137-6

1-00-020137-6

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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses; Cross-cultural communication; Structural considerations; Leadership and motivation; Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

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