Corporate Apologia
Organizational Self-defence in a Crisis
Price for Eshop: 3643 Kč (€ 145.7)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
The seven articles in this e-book capture the rhetorical/qualitative and quantitative approaches to crisis communication and apology. Four of the articles represent the rhetorical/qualitative approach while three reflect the quantitative approach. They present a wide range of different corporate apologia as examples, with varying success rates, which has produced a balanced collection of studies.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.