Robert M. Barrows Barrows Popularity Factor

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The Barrows Popularity Factor explains how businesses ofall kinds can now measure the effectiveness of their advertising with aneasy-to-use mathematical formula called The Barrows Popularity Factor.The formula actually lets you quantify therelationship between your advertising and sales. Advertisers can use it to testand compare advertising copy and media, better, faster and less expensivelythan any other method.It can give you more of the information you need tohelp you fine-tune your marketing to help you increase your sales, increaseyour profits and decrease your risk! You can read the whole booklet in about anhour, and all the math can be done in moments, by one person with just a simplecalculator. Anyone who spends any money on any advertising anywhere should readthis booklet immediately.