Cover of Morgan Iwan Morgan (EDT), White Mark White (EDT): Presidential Image

Morgan Iwan Morgan (EDT), White Mark White (EDT) Presidential Image

A History from Theodore Roosevelt to Donald Trump

Price for Eshop: 864 Kč (€ 34.6)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Bloomsbury Publishing

2020

PDF
How do I buy e-book?

280

978-0-7556-0208-7

0-7556-0208-0

Annotation

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.