Cover of Shelly Farnham: Facebook Application Ecosystem: Why Some Thrive--and Most Don't

Shelly Farnham Facebook Application Ecosystem: Why Some Thrive--and Most Don't

Why Some Thrive--and Most Don't

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O'Reilly Media

2009

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978-0-596-52090-8

0-596-52090-5

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What do the killer apps on the Facebook platform have in common? What must you build into your application if you want Facebook users to adopt it--and pass it on to their friends? Get The Facebook Application Ecosytem and find out.The Report identifies:The application features that lead to successBest practices to launch and build Facebook appsWhy people are using the top Facebook appsWinning ad strategies--what works, targeting demographics or user interests?How to innovate to get ahead of the pack

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