Donald L. Curtiss Operation Shopping Centers

Annotation

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Traces the evolution of the shopping center retailing concept to match the needs of suburban residential growth - the advent of planned communities - the de centralization of industry and attendant shifts in population - importance of new freeways and arterial highways and the changed pattern of living brought about by the increasing dependence on passenger cars for transportation - the importance of women drivers on the changes in shopping habits - the most desirable store locations for consumers - effect of suburban bus 'systems on shopping habits station wagon living and the growth of the two-car families. The professional services of a specialized field of shopping center market analysts have come into being - experts can now forecast potential retail sales in terms of consumer needs - their part in determining the right location for shopping cen ters - indications of future development to meet increase in family growth.