Cover of Studio Light

Studio Light

January 1916

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Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Each of the five slogans deter mined the general nature of the picture that was to be made. The picture must fit, but it was left to the photographer to originate the picture idea that, in combina tion with the slogan, would make the reader want a Kodak. The making of advertising pic tures might be considered the commercial photographer's busi ness, but the originating of pic ture ideas that will sell goods is anyone's business.

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