Psychology of a Sale
Practical Application of Psychological Principles to the Processes of Selling Life Insurance
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Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. There is a right and a wrong way of doing everything, and the right way is usually the easier. The requirement of today is for scientific methods. This involves the pains of qualification upon the part of the salesman, but it entails more than commem surate advantages to him.
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