Cover of Sarah E.H. Moore: Ribbon Culture

Sarah E.H. Moore Ribbon Culture

Charity, Compassion and Public Awareness

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Palgrave Macmillan UK

2008

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978-0-230-58338-2

0-230-58338-5

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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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