Cover of Jean-Claude Thoenig, Charles Waldman: Marking Enterprise

Jean-Claude Thoenig, Charles Waldman Marking Enterprise

Business Success and Societal Embedding

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Palgrave Macmillan UK

2006

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978-0-230-57948-4

0-230-57948-5

Annotation

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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