All Eyes East
Lessons from the Front Lines of Marketing to China's Youth
Price for Eshop: 1126 Kč (€ 45.0)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.