Cover of F. Burton (EDT), A. Cross (EDT), Malcolm Chapman: International Business Organization

F. Burton (EDT), A. Cross (EDT), Malcolm Chapman International Business Organization

Subsidiary Management, Entry Strategies and Emerging Markets

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Palgrave Macmillan UK

1999

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978-0-230-37785-1

0-230-37785-8

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The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.

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