Cover of M. McKinley (EDT): Ethics in Marketing and Communications

M. McKinley (EDT) Ethics in Marketing and Communications

Towards a Global Perspective

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Palgrave Macmillan UK

2011

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978-0-230-36714-2

0-230-36714-3

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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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