Cover of J. Rogers: Strategy, Value and Risk

J. Rogers Strategy, Value and Risk

The Real Options Approach

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Palgrave Macmillan UK

2009

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978-0-230-35393-0

0-230-35393-2

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Updated and revised, this second edition applies advanced financial analytics within a strategic framework that recognizes an environment where sustainable competitive advantage is a progressively more difficult task. Real Options offer the link to value and the strategic opportunities that lie in an increasingly dynamic landscape

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