Cover of Jessamyn Neuhaus: Housework and Housewives in American Advertising

Jessamyn Neuhaus Housework and Housewives in American Advertising

Married to the Mop

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Palgrave Macmillan US

2011

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978-0-230-33797-8

0-230-33797-X

Annotation

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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