Cover of Louis Brennan: Emergence of Southern Multinationals

Louis Brennan Emergence of Southern Multinationals

Their Impact on Europe

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Palgrave Macmillan UK

2010

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978-0-230-30616-5

0-230-30616-0

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In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.

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