Cover of J. Lees-Marshment: Political Marketing Game

J. Lees-Marshment Political Marketing Game

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Palgrave Macmillan UK

2011

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978-0-230-29951-1

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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