City Branding
Theory and Cases
Price for Eshop: 2717 Kč (€ 108.7)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.