Cover of C. Genasi, T. Bills: Creative Business

C. Genasi, T. Bills Creative Business

Achieving Your Goals Through Creative Thinking and Action

Price for Eshop: 1217 Kč (€ 48.7)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Palgrave Macmillan UK

2003

PDF
How do I buy e-book?

978-0-230-00108-4

0-230-00108-4

Annotation

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.