Marketing Death
Culture and the Making of a Life Insurance Market in China
Price for Eshop: 2506 Kč (€ 100.2)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.