Cover of Anne Sutherland, Beth Thompson: kidfluence

Anne Sutherland, Beth Thompson kidfluence

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McGraw Hill LLC

2003

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256

978-0-07-143617-5

0-07-143617-0

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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

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