Mohan Sawhney, Jeff Zabin Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

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Today s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations especially larger, low-tech businesses must reinvent themselves if they are to hold their positions against these new business competitors. The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businessesregardless of their industriesinto fierce competitors. Combining hard-hitting analyses with case studies of businesses that made the transition, this concrete, practical tour de force opens readers minds to: Essential differences between e-commerce and e-businessThe evolutionary stages of e-business interventionStrategies to overcome inertia and organize for speed Written by one of BusinessWeek's 25 most influential e-business innovators, The Seven Steps to Nirvana is a trove of innovative techniques for brick-and-mortar businesses to meet--and overcome--the challenges of today's faster, nimbler e-upstarts.