E-Books - Market research

Advanced Customer Analytics

Targeting, Valuing, Segmenting and Loyalty Techniques

Price for Eshop: 1042 Kč (€ 41.7)

Format: E-Book, Publisher: Kogan Page

Availability: E-book delivered electronically online

Marketing Analytics

A Practical Guide to Improving Consumer Insights Using Data Techniques

Price for Eshop: 929 Kč (€ 37.2)

Format: E-Book, Publisher: Kogan Page

Availability: E-book delivered electronically online

Die Rolle der Marketingabteilung im Unternehmen

Eine branchenubergreifende empirische Untersuchung

Price for Eshop: 997 Kč (€ 39.9)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

Availability: E-book delivered electronically online

Upside

Profiting from the Profound Demographic Shifts Ahead

Price for Eshop: 675 Kč (€ 27.0)

Format: E-Book, Publisher: AMACOM

Availability: E-book delivered electronically online

Global Communication and Collaboration

Global Project Management, Global Sourcing, Cross-Cultural Competencies

Price for Eshop: 1408 Kč (€ 56.3)

Format: E-Book, Publisher: Springer Berlin Heidelberg

Availability: E-book delivered electronically online

Organizational Video-Ethnography Revisited

Making Visible Material, Embodied and Sensory Practices

Price for Eshop: 1549 Kč (€ 62.0)

Format: E-Book, Publisher: Springer International Publishing

Availability: E-book delivered electronically online

Handbook of Online Marketing Research: Knowing Your Customer Using the Net

Price for Eshop: 1151 Kč (€ 46.0)

Format: E-Book, Publisher: McGraw Hill LLC

Availability: E-book delivered electronically online

Growing Brands Through Sponsorship

An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Price for Eshop: 1267 Kč (€ 50.7)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

Availability: E-book delivered electronically online

Belohnungen fur Online Reviews

Unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz

Price for Eshop: 1013 Kč (€ 40.5)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

Availability: E-book delivered electronically online