Cultish
The Language of Fanaticism
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U Lužického semináře 10, Malá Strana
Book information
HarperCollins Publishers Inc
UK
2025
Paperback
320
Standard
326867
978-0-06-299316-8
0-06-299316-X
Feminism & feminist theory
Annotation
In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to the specific language of fanaticism. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, cult fitness classes, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.
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