Richard E. Ocejo Masters of Craft

Annotation

How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupations In today's new economy--in which "good" jobs are typically knowledge or technology based--many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into "cool" and highly specialized upscale occupational niches--and in the process complicating our notions about upward and downward mobility through work.