Misbehaving
The Making of Behavioural Economics
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English
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Book information
Penguin Books Ltd
UK
2016
Paperback
415
Standard
282820
978-0-241-95122-4
0-241-95122-4
Annotation
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
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