Cover of Richard H. Thaler: Misbehaving

Richard H. Thaler Misbehaving

The Making of Behavioural Economics

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English

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Book information

Penguin Books Ltd

UK

2016

Paperback

415

Standard

282820

978-0-241-95122-4

0-241-95122-4

Annotation

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

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