Cover of Film Marketing into the Twenty-First Century

Film Marketing into the Twenty-First Century

Price for Eshop: 1075 Kč (€ 39.8)

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New

English

Expected delivery time 14-30 days

Book information

British Film Institute

2015

Paperback

288

Standard

281813

978-1-84457-838-2

1-84457-838-0

Sales & marketing

Annotation

This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.

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