Fashion System
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New
English
Expected delivery time 14-30 days
Book information
University of California Press
USA
1990
Paperback
351
Standard
280760
978-0-520-07177-3
0-520-07177-8
Annotation
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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