Cover of Chris Anderson: The Long Tail

Chris Anderson The Long Tail

How Endless Choice is Creating Unlimited Demand

Price for Eshop: 315 Kč (€ 12.1)

VAT 10% included

New

English

Expected delivery time 14-30 days

Book information

Cornerstone

UK

2009

Paperback

288

Standard

261668

978-1-84794-036-0

1-84794-036-6

Annotation

What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

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