Cover of Daniel Chandler: Semiotics

Daniel Chandler Semiotics

The Basics

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English

Expected delivery time 14-30 days

Book information

Taylor & Francis Ltd

UK

2006

2 Rev Ed

Paperback

328

Standard

241084

978-0-415-36375-4

0-415-36375-6

semantics (meaning)

Annotation

Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials and the web. It also covers questions such as: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text?

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