Marketing Management
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English
Expected delivery time 14-30 days
Book information
Prentice Hall
2008
13
Hardcover
124
Heavy
226393
978-0-13-600998-6
0-13-600998-0
Marketing; Management.
Annotation
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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