E-Books - Sales & marketing

Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Price for Eshop: 2023 Kč (€ 80.9)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Socially Responsible Consumption and Marketing in Practice

Collection of Case Studies

Price for Eshop: 3365 Kč (€ 134.6)

Format: E-Book, Publisher: Springer Nature Singapore

Availability: E-book delivered electronically online

Driving Consumer Engagement in Social Media

Influencing Electronic Word of Mouth

Price for Eshop: 1371 Kč (€ 54.8)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Driving Consumer Engagement in Social Media

Influencing Electronic Word of Mouth

Price for Eshop: 1371 Kč (€ 54.8)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Behavioral Ethics in Practice

Why We Sometimes Make the Wrong Decisions

Price for Eshop: 1142 Kč (€ 45.7)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Behavioral Ethics in Practice

Why We Sometimes Make the Wrong Decisions

Price for Eshop: 1142 Kč (€ 45.7)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Cybermarketing

Price for Eshop: 1925 Kč (€ 77.0)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Cybermarketing

Price for Eshop: 1925 Kč (€ 77.0)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

Quintessence of Marketing

What You Really Need to Know to Manage Your Marketing Activities

Price for Eshop: 1126 Kč (€ 45.0)

Format: E-Book, Publisher: Springer Berlin Heidelberg

Availability: E-book delivered electronically online