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E-Books - Advertising

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Hong Cheng (EDT)

Handbook of International Advertising Research

Price for Eshop: 4166 Kč (€ 166.6)

Format: E-Book, Publisher: Wiley

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Cheng Lu (EDT), Jiaxun (EDT)

Brand Management in Emerging Markets: Theories and Practices

Price for Eshop: 5632 Kč (€ 225.3)

Format: E-Book, Publisher: IGI Global

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George Christodoulides (EDT), Anastasia Stathopoulou (EDT), Martin Eisend (EDT)

Advances in Advertising Research (Vol. VII)

Bridging the Gap between Advertising Academia and Practice

Price for Eshop: 2520 Kč (€ 100.8)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

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Shu-Chuan Chu (EDT), Juran Kim (EDT), Charles R. Taylor (EDT)

Electronic Word of Mouth as a Promotional Technique

New Insights from Social Media

Price for Eshop: 1305 Kč (€ 52.2)

Format: E-Book, Publisher: Taylor and Francis

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Shu-Chuan Chu (EDT), Juran Kim (EDT), Charles R. Taylor (EDT)

Electronic Word of Mouth as a Promotional Technique

New Insights from Social Media

Price for Eshop: 1305 Kč (€ 52.2)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

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Tavory Iddo Tavory, Prelat Sonia Prelat, Ronen Shelly Ronen

Tangled Goods

The Practical Life of Pro Bono Advertising

Price for Eshop: 1056 Kč (€ 42.2)

Format: E-Book, Publisher: University of Chicago Press

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T. Iezzi, N. a

Idea Writers

Copywriting in a New Media and Marketing Era

Price for Eshop: 1013 Kč (€ 40.5)

Format: E-Book, Publisher: Palgrave Macmillan US

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Oriol Iglesias (EDT), Nicholas Ind (EDT), Majken Schultz (EDT)

Routledge Companion to Corporate Branding

Price for Eshop: 1501 Kč (€ 60.0)

Format: E-Book, Publisher: Taylor and Francis

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Oriol Iglesias (EDT), Nicholas Ind (EDT), Majken Schultz (EDT)

Routledge Companion to Corporate Branding

Price for Eshop: 1501 Kč (€ 60.0)

Format: E-Book, Publisher: Taylor and Francis

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N. Ind

Corporate Brand

Price for Eshop: 2520 Kč (€ 100.8)

Format: E-Book, Publisher: Palgrave Macmillan UK

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