Visual Merchandising
Windows and In-store Displays for Retail
Cena pro Eshop: 770 Kč (€ 30.8)
včetně 0% DPH
Nová
Anglický
Nedostupná
Informace o knize
Chronicle Books Llc
USA
2008
Brožovaná vazba
208
Heavy
227446
978-1-85669-539-8
1-85669-539-5
Anotace
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.
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