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How today's smartest businesses profit by giving something for nothing
Price for Eshop: 300 Kč (€ 12.0)
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New
English
Expected delivery time 14-30 days
Book information
Cornerstone
2010
Paperback
288
Standard
978-1-905211-49-4
1-905211-49-X
Economics of industrial organisation
Annotation
And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.
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