Cover of T. Iezzi, N. a: Idea Writers

T. Iezzi, N. a Idea Writers

Copywriting in a New Media and Marketing Era

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Palgrave Macmillan US

2016

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978-1-137-51044-0

1-137-51044-7

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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