Do Purpose
Why Brands with a Purpose Do Better and Matter More
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New
English
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Book information
The Do Book Co
UK
2014
Paperback
128
Standard
294271
978-1-907974-13-7
1-907974-13-X
Sales & marketing
Annotation
Entrepreneur and maverick marketer Hieatt reveals the intuitive principles at the heart of any great purpose-driven brand, and show the reader how they can apply them to their own. Hieatt has spoken at Apple, Google and other successful companies. Part of the new }Do{ series of practical guides.
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